Cannot be entered. Will be picked by the judges from all award winning entries and announced at the awards ceremony on May 7th.

Cannot be entered. Will be decided through research carried out by The Drum.

• Show innovation and creativity
• Demonstrate how the advertising strategy fit with the overall marketing strategy.
• Detail the results the advertising strategy produced. E.g. increased website traffic, changes in consumer attitudes, and increase in revenue.

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were overcome
• What was achieved – ROI, impact on the brand, consumer attitudes etc

• Describe the strategy
• Demonstrate how the strategy was innovative and creative
• What was achieved – ROI, impact on the brand, consumer attidtudes

• What models/processes did you use to gain an insight into your consumer behaviour? eg. focus groups, strategy analysis, database development
• Demonstrate rigour of research process and discovery of genuine insights
• Demonstrate how this insight led to improvements in brand performance and created a customer led strategy
• How did this add value to customers?

• Demonstrate innovation and creativity
• Highlight that the digital strategy fit with the core brand values
• Provide clear evidence of results. E.g. website traffic, click through rates, page views per visit and average time spent, changes in customer attitudes etc

• Show innovation and creativity
• Demonstrate how event/ experiential fit in with overall marketing strategy
• Demonstrate effectiveness. E.g. number of people attending event, change in customer attitudes and commercial success

• Discuss the structure of the team
• Describe the team’s marketing activities over the past year
• Demonstrate results produced by these activities and how they impacted on the overall company

• Describe overall strategy
• Demonstrate how the strategy contributed to business development
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Describe the strategy
• Show innovation and creativity
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Show innovation
• Show how you used marketing resources effectively to launch the product/service
• Demonstrate evidence of being customer led
• What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide

• Show innovation
• Show how you used marketing resources effectively to launch the product/service
• Demonstrate evidence of being customer led
• What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide

• Demonstrate innovation and creativity
• Show that the SEO strategy fit well with core brand values
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

• Describe sponsorship strategy
• Demonstrate innovation
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

Picked by the Chairman of the judging panel. Cannot be entered.

Cannot be entered. Will be decided through research carried out by The Drum.

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were overcome
• What was achieved – ROI, impact on the brand, consumer attitudes etc

• Show how the brand has been extended into new markets or market segments
• Demonstrate and discuss what was carried out
• What was achieved – clear results showing qualitativeand quantitative results. Use as much evidence as you can provide

• Show innovation and creativity
• Demonstrate how the design fit with the overall marketing strategy
• Detail the results the design produced. e.g. on consumer attitudes, increase in revenue etc

• Show innovation and creativity
• Demonstrate how the direct or promotional strategy fit with the overall marketing strategy
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Demonstrate presence in different regions, including UK
• Show that each individual markets needs are met
• Show how you overcame barriers
• Show evidence of how you used international networks
• Demonstrate cost effectiveness and how you applied llearning from one market to another

• Describe overall strategy including all elements – digital, outdoor etc
• Demonstrate how the strategy contributed to business development
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Discuss the service you provide to your client/s.
• Demonstrate innovations.
• Demonstrate results produced for your client/s.

• Describe the strategy
• Demonstrate innovation and creativity
• Show that the mobile strategy fit well with core brand values
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

• Show innovation and creativity
• Demonstrate what media was used
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

You may enter a report for yourself or for a colleague or other individual who you feel deserves this award
• Demonstrate the role you have played to overall marketing strategy in the past 12 months
• Describe your personal development
• Describe the results produced
• How did your role contribute to results?

• Demonstrate innovation and creativity
• Show that your social media strategy fits with core brand values
• This can include your use of Facebook, Twitter, Linkedin, Blogs etc
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide