Categories

• What strategies did you produce this year? eg. new product, brand strategy etc.

• How did you implement them?

• What measures did you take to improve staff development?

• What results did this produce? eg. increase in brand awareness, change in customer attitudes, what percentage of new business was increased?

• Discuss the service you provide to your client/s.

• Demonstrate innovations.

• Demonstrate results produced for your client/s.

• Excellence in results and quality of work

You may enter a report for yourself or for a colleague or other individual who you feel deserves this award

• Demonstrate your contribution to the overall marketing strategy over the past 12 months

• Demonstrate leadership skills

• How did your role contribute to results?

• Describe the results produced

You may enter a report for yourself or for a colleague or other individual who you feel deserves this award

• Demonstrate the role you have played in your companies overall marketing strategy in the past 12 months

• Describe your personal development

• Describe the results produced

• How did your role contribute to results?

• Show innovation and insight

• Show how you used marketing resources effectively to launch the product/service

• Demonstrate evidence of being customer led

• What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide

• Show innovation and insight

• Show how you used marketing resources effectively to launch the product/service

• Demonstrate evidence of being customer led

• What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide

• Show how the brand has been extended into new markets or market segments

• Demonstrate and discuss how the strategy was applied

• What was achieved – clear results showing qualitative and quantitative evidence of success

• Demonstrate presence in different regions, including UK

• Show that each individual markets needs were met

• Show how you overcame barriers

• Show evidence of how you used international networks

• Demonstrate cost effectiveness and how you applied learning from one market to another

• What models/processes did you use to gain an insight into your consumer behaviour? eg. focus groups, strategy analysis, database development

• Demonstrate rigour of research process and discovery of genuine insights

• Demonstrate how this insight led to improvements in brand performance and created a customer led strategy as you can provide.

• How did this add value to customers?

• Describe reward and loyalty scheme

• What was the return on investment?

• Demonstrate innovations

• How effective was the reward and loyalty activity?

• Describe strategy and how it was implemented

• Demonstrate how the strategy was creative and innovative

• Discuss what results were achieved - Raised profile, fundraising target etc

• Show innovation and creativity

• Demonstrate how the design fit with the overall marketing strategy

• Detail the results the design produced. E.g. on consumer attitudes, increase in revenue etc

• Show innovation and creativity

• Demonstrate how the advertising strategy fit with the overall marketing strategy.

• Detail the results the advertising strategy produced. E.g. increased website traffic, changes in consumer   attitudes, and increase in revenue

• Show innovation and creativity

• Demonstrate how the direct or promotional strategy fit with the overall marketing strategy

• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Provide evidence of ROI

• Demonstrate innovation and creativity

• Highlight that the digital strategy fit with the core brand values

• Provide clear evidence of results. E.g. website traffic, click through rates, page views per visit and average time spent, changes in customer attitudes etc

• Demonstrate innovation and creativity

• Show that your social media strategy fits with core brand values

• This can include your use of Facebook, Twitter, Linkedin, Blogs etc

• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Show innovation and creativity

• Demonstrate what media was used

• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Describe the strategy

• Show innovation and creativity

• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Show innovation and creativity

• Demonstrate how event/ experiential fit in with overall marketing strategy

• Demonstrate effectiveness. E.g. number of people attending event, change in customer attitudes and commercial success

• Describe sponsorship strategy

• Demonstrate innovation

• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

3 Years or More

 • Describe overall strategy

• Demonstrate how the long term strategy contributed to business development

• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Evidence of ROI