In 2015, the decision was made to improve the way Arnold Clark’s marketing department works. As a fully autonomous department of 104 members from various disciplines, the challenge was to optimise capabilities and speed without undermining our component talents: namely, to become so much more than just the sum of our parts.
A new, agile marketing methodology was adopted, implementing an extensive restructure of internal project team and fully embracing a more creative but less risky work style. This bright new approach has made the department faster, stronger, and more adaptive in the way everyone works together. What’s more, it has returned exceptional, measurable results, with every marketing success of 2015 in some way shaped by the new approach.