Head of UK Brand Marketing
Tennent Caledonian Breweries/ C&C Brands

Alan McGarrie is Head of UK Brand Marketing for Tennent Caledonian Breweries/ C&C Brands, responsible for activations across a large portfolio of beer and cider brands including Tennent’s Lager, Magners Cider, and premium Belgian beer Heverlee.

Alan has significant experience working with well known brands, most latterly adidas Football where he held the position of Global PR & Social Media Director. During four and a half years with adidas, Alan played a lead role in global football campaigns including the 2014 FIFA World Cup and the UEFA EURO 2016 tournament in France.

Prior to these roles, Alan worked agency side representing high profile clients such as the World’s largest sports broadcaster ESPN, Scotland’s national stadium Hampden Park and Scotland’s largest music festival T in the Park

Judging panel

Alan McGarrie

Head of UK Brand Marketing
Tennent Caledonian Breweries/ C&C Brands

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