Commercial Director

"I'm delighted to a judge for the Drum awards. In a world of so much change and variety in customer communication channels,  I very supportive of awards that reward marketing message clarity delivered in a way that cuts through and resonates with customers."

Andy Edge is the Commercial Director for ODEON – part of ODEON & UCI Europe’s largest cinema group, and 6thlargest globally – overseeing the marketing operations of 124 ODEON sites across the UK and Ireland.

With more than two decades of experience in marketing across some of the biggest FMCG and Leisure brands. He started his working career at Kraft Foods (Philadelphia) then moved to St Ivel as a Senior Brand Manager (Gold). His next role took him to Holsten (a joint venture with Scottish & Newcastle) to work on the iconic Holsten Pils brand as part of his portfolio. Having been promoted to the position of Marketing Director, after 7 years in of working in brewing, Andy moved for the first time out of FMCG and into Private Equity leisure with The Tussauds Group (later Merlin Entertainments Group). He was part of the management team that led the business through 2 PE transactions.

 Following this, Andy joined Park Resorts, the UK's second largest Holiday Park Operator in 2007 and was part of another Private Equity transaction and subsequent new management team. Andy spent five years in this role before joining the home of entertainment, ODEON Cinemas, in April 2012. Now responsible for creating and developing bespoke commercial platforms and marketing strategies to ensure the business delivers its overall growth targets and that the brand is recognised as best in class in delivering exceptional customer experience. Andy sits on the Board of DCM and Cinema First and holds a 1st Class Honours Degree in Business Studies.

Judging panel

Alan McGarrie

Head of UK Brand Marketing
Tennent Caledonian Breweries/ C&C Brands

Andrew Rayner

Marketing Director
Nando's

Andy Edge

Commercial Director
 

Andy Murray

SVP/Chief Customer Officer
Asda

Anthony Newman

Brand, Marketing & Communications Director
Cancer Research UK

Cindy Tervoort

UK Marketing Director
Heineken

David McMurtrie

Head of UK Publishers, Global Partnerships
Google

Faye Harcourt

Head of Marketing
Nickelodeon UK & Ireland

Hannah Webley-Smith

Customer Director
Notonthehighstreet.com

Isobel Sita-Lumsden

Senior Marketing Director
AOL UK

James Hunt

Vice President, Create Group
CNN International Commercial

Jennie Farmer

Brand Director
De Beers Diamond Jewellers

Keith Moor

‎Chief Marketing Officer
Santander

Kenny Jacobs

Chief Marketing Officer
Ryanair

Kerry Chilvers

‎Brands Director
Direct Line Group

Kristof Fahy

Chief Customer Officer
Ladbrokes Coral

Leah Davis

Head of Marketing, Team GB
British Olympic Association

Lloyd Page

Director of Brand Communications
Virgin Media

Mike McGrath

Head of Supporter Management
NSPCC

Natalie Redford

UK Marketing Director for Pepsi Beverages
PepsiCo

Patrick Venning

Marketing Director
Pernod Ricard UK

Pierre Dadd

Head of Brand
Auto Trader PLC

Richard Bowden

Relationship Marketing Director
Unilever

Sam Olstein

Global Director of Innovation
GE

Sarah Kiefer

Director of Business Marketing, EMEA
Spotify

Sarah M. Swanson

Head of Marketing
NFL UK

Thierry Campet

Global Head of MarComms and Acquisition
UBS Wealth Management