Brand Director
De Beers Diamond Jewellers

"I am delighted to be a judge again for The Drum Marketing Awards as it’s a great way to review some of the very best marketing work from the last year. I am hoping to see some brilliant, innovative ways to truly connect with your consumer and meet their needs when and where it’s right for them."

Jennie is the Brand Director for De Beers Diamond Jewellers, leading the brand globally since joining in 2011. In addition to her global role, in 2014 Jennie was appointed the General Manager for Japan leading the retail business.
Prior to this, Jennie was the Global Head of Marketing for Forevermark, a diamond brand from the De Beers Group of companies. Jennie joined in 2008 to develop the new brand and launch it into its first markets – China, Hong Kong and Japan.
Jennie started her career at the Procter & Gamble European headquarters in Geneva, in Beauty Care. Key roles during this time included Global Design Brand Manager for Hugo by Hugo Boss fragrances leading the strategic planning and new product development, as well as Global Delivery leading the market implementation for Hugo. Jennie moved back to the UK in 2006 to take up the role of Head of Luxury Fragrances for the UK at P&G Prestige including Gucci, Dolce & Gabbana and Valentino.

Judging panel

Alan McGarrie

Head of UK Brand Marketing
Tennent Caledonian Breweries/ C&C Brands

Andrew Rayner

Marketing Director

Andy Edge

Chief Commercial Officer
Away Resorts Ltd

Andy Murray

SVP/Chief Customer Officer

Anthony Newman

Brand, Marketing & Communications Director
Cancer Research UK

Christopher Bibby


Cindy Tervoort

UK Marketing Director

David McMurtrie

Head of Publishers UK
Google UK Ltd.

Faye Harcourt

Vice President, Marketing

Hannah Webley-Smith

Customer Director

Isobel Sita-Lumsden

Senior Marketing Director

James Hunt

Vice President, Create Group
CNN International Commercial

Jennie Farmer

Brand Director
De Beers Diamond Jewellers

Keith Moor

‎Chief Marketing Officer

Kenny Jacobs

Chief Marketing Officer

Kerry Chilvers

‎Brands Director
Direct Line Group

Kristof Fahy

Chief Customer Officer
Ladbrokes Coral

Leah Davis

Head of Marketing, Team GB
British Olympic Association

Lloyd Page

Director of Brand Communications
Virgin Media

Mike McGrath

Head of Supporter Management

Natalie Redford

UK Marketing Director for Pepsi Beverages

Nick Chapin

‎General Manager
Virtue UK at VICE Media

Patrick Venning

Marketing Director
Pernod Ricard UK

Pierre Dadd

Head of Brand
Auto Trader PLC

Richard Bowden

Relationship Marketing Director

Sam Olstein

Global Director of Innovation

Sarah Kiefer

Director of Business Marketing, EMEA

Sarah M. Swanson

Head of Marketing

Stephen Vowles


Thierry Campet

Global Head of MarComms and Acquisition
UBS Wealth Management