"I am judging at The Drum Marketing Awards because I want to see some great work and how it was developed. I am hoping to see some ideas that are new, brave and achieve cut through."
Kenny Jacobs, Chief Marketing Officer of Ryanair, Europe’s biggest and the world’s leading low-cost airline.
He is responsible for sales, marketing and customer service at Ryanair.
Previously Kenny was CMO for Moneysupermarket plc. which has a set of digital brands saving consumers money on insurance, finance, energy and travel.
Kenny has spent most of his career in retail, with Tesco PLC as marketing director in Tesco Ireland and brand director for Tesco UK. Prior to that he worked for German retailer Metro Group GmbH in various roles in marketing and IT in Europe and Asia.