Kerry has spent her career with Direct Line Group, where she has undertaken a variety of marketing roles.
Following junior roles on Direct Line and Green Flag brands, in 2004 Kerry moved to Privilege insurance as Head of Marketing, and was responsible for the successful re-launch of the brand under the campaign ‘You don’t have to be posh to be Privileged’. Kerry rejoined Direct Line in 2005, as Head of Acquisition Marketing, before moving to Churchill in 2009 as Marketing Director, launching the ‘Count on Churchill’ campaign.
Kerry’s latest role is Group Brands Director, responsible for brand strategy, marketing communications and proposition development across Direct Line, Churchill, Green Flag and Privilege brands. Kerry’s focused on bringing genuine differentiation to a crowded sector and is passionate about the role of brand and marketing in shaping organisational delivery and commercial performance. To this end, Kerry recently led the reinvention of Direct Line through the highly successful ‘Fixer’ positioning and campaign, featuring Harvey Keitel reprising his role as Winston Wolf from Pulp Fiction.
Married and living in Kent, Kerry happiest pulling on her wellies and exploring the countryside with her husband and two young children.