‎Brands Director
Direct Line Group

Kerry has spent her career with Direct Line Group, where she has undertaken a variety of marketing roles.

Following junior roles on Direct Line and Green Flag brands, in 2004 Kerry moved to Privilege insurance as Head of Marketing, and was responsible for the successful re-launch of the brand under the campaign ‘You don’t have to be posh to be Privileged’.  Kerry rejoined Direct Line in 2005, as Head of Acquisition Marketing, before moving to Churchill in 2009 as Marketing Director, launching the ‘Count on Churchill’ campaign.  

Kerry’s latest role is Group Brands Director, responsible for brand strategy, marketing communications and proposition development across Direct Line, Churchill, Green Flag and Privilege brands.  Kerry’s focused on bringing genuine differentiation to a crowded sector and is passionate about the role of brand and marketing in shaping organisational delivery and commercial performance.  To this end, Kerry recently led the reinvention of Direct Line through the highly successful ‘Fixer’ positioning and campaign, featuring Harvey Keitel reprising his role as Winston Wolf from Pulp Fiction.  

Married and living in Kent, Kerry happiest pulling on her wellies and exploring the countryside with her husband and two young children.  

Judging panel

Alan McGarrie

Head of UK Brand Marketing
Tennent Caledonian Breweries/ C&C Brands

Andrew Rayner

Marketing Director

Andy Edge

Chief Commercial Officer
Away Resorts Ltd

Andy Murray

SVP/Chief Customer Officer

Anthony Newman

Brand, Marketing & Communications Director
Cancer Research UK

Christopher Bibby


Cindy Tervoort

UK Marketing Director

David McMurtrie

Head of Publishers UK
Google UK Ltd.

Faye Harcourt

Vice President, Marketing

Hannah Webley-Smith

Customer Director

Isobel Sita-Lumsden

Senior Marketing Director

James Hunt

Vice President, Create Group
CNN International Commercial

Jennie Farmer

Brand Director
De Beers Diamond Jewellers

Keith Moor

‎Chief Marketing Officer

Kenny Jacobs

Chief Marketing Officer

Kerry Chilvers

‎Brands Director
Direct Line Group

Kristof Fahy

Chief Customer Officer
Ladbrokes Coral

Leah Davis

Head of Marketing, Team GB
British Olympic Association

Lloyd Page

Director of Brand Communications
Virgin Media

Mike McGrath

Head of Supporter Management

Natalie Redford

UK Marketing Director for Pepsi Beverages

Nick Chapin

‎General Manager
Virtue UK at VICE Media

Patrick Venning

Marketing Director
Pernod Ricard UK

Pierre Dadd

Head of Brand
Auto Trader PLC

Richard Bowden

Relationship Marketing Director

Sam Olstein

Global Director of Innovation

Sarah Kiefer

Director of Business Marketing, EMEA

Sarah M. Swanson

Head of Marketing

Stephen Vowles


Thierry Campet

Global Head of MarComms and Acquisition
UBS Wealth Management