Director of Business Marketing, EMEA

"I'm so excited to see what kind of entries are submitted for this year's awards. As a B2B marketer I'll be on the look out for some good examples of innovative B2B approaches. More generally though I'll be hoping to see submissions of campaigns and strategies that combine great creative ideas with excellent measurement techniques that truly align with business goals. And as a Spotifier I'll of course be eager to see brands using music in an exciting way."

Sarah Kiefer runs business marketing for Spotify in Europe. She is responsible for supporting the growth of Spotify’s advertising business and positioning Spotify as one of the most valuable parts of any media plan. Prior to joining Spotify Sarah’s background was in Video and TV, most recently at Ooyala, the online video technology provider, and prior to that at Discovery and Viacom. Sarah is particularly interested in the intersection of media, technology and advertising and spent two years living in Silicon Valley studying for an MBA from Stanford University.

Judging panel

Alan McGarrie

Head of UK Brand Marketing
Tennent Caledonian Breweries/ C&C Brands

Andrew Rayner

Marketing Director

Andy Edge

Chief Commercial Officer
Away Resorts Ltd

Andy Murray

SVP/Chief Customer Officer

Anthony Newman

Brand, Marketing & Communications Director
Cancer Research UK

Christopher Bibby


Cindy Tervoort

UK Marketing Director

David McMurtrie

Head of Publishers UK
Google UK Ltd.

Faye Harcourt

Vice President, Marketing

Hannah Webley-Smith

Customer Director

Isobel Sita-Lumsden

Senior Marketing Director

James Hunt

Vice President, Create Group
CNN International Commercial

Jennie Farmer

Brand Director
De Beers Diamond Jewellers

Keith Moor

‎Chief Marketing Officer

Kenny Jacobs

Chief Marketing Officer

Kerry Chilvers

‎Brands Director
Direct Line Group

Kristof Fahy

Chief Customer Officer
Ladbrokes Coral

Leah Davis

Head of Marketing, Team GB
British Olympic Association

Lloyd Page

Director of Brand Communications
Virgin Media

Mike McGrath

Head of Supporter Management

Natalie Redford

UK Marketing Director for Pepsi Beverages

Nick Chapin

‎General Manager
Virtue UK at VICE Media

Patrick Venning

Marketing Director
Pernod Ricard UK

Pierre Dadd

Head of Brand
Auto Trader PLC

Richard Bowden

Relationship Marketing Director

Sam Olstein

Global Director of Innovation

Sarah Kiefer

Director of Business Marketing, EMEA

Sarah M. Swanson

Head of Marketing

Stephen Vowles


Thierry Campet

Global Head of MarComms and Acquisition
UBS Wealth Management