Director of Business Marketing, EMEA
Spotify

"I'm so excited to see what kind of entries are submitted for this year's awards. As a B2B marketer I'll be on the look out for some good examples of innovative B2B approaches. More generally though I'll be hoping to see submissions of campaigns and strategies that combine great creative ideas with excellent measurement techniques that truly align with business goals. And as a Spotifier I'll of course be eager to see brands using music in an exciting way."

Sarah Kiefer runs business marketing for Spotify in Europe. She is responsible for supporting the growth of Spotify’s advertising business and positioning Spotify as one of the most valuable parts of any media plan. Prior to joining Spotify Sarah’s background was in Video and TV, most recently at Ooyala, the online video technology provider, and prior to that at Discovery and Viacom. Sarah is particularly interested in the intersection of media, technology and advertising and spent two years living in Silicon Valley studying for an MBA from Stanford University.

Judging panel

Alan McGarrie

Head of UK Brand Marketing
Tennent Caledonian Breweries/ C&C Brands

Andrew Rayner

Marketing Director
Nando's

Andy Edge

Commercial Director (UK & Ireland)
ODEON

Andy Murray

SVP/Chief Customer Officer
Asda

Anthony Newman

Brand, Marketing & Communications Director
Cancer Research UK

Christopher Bibby

Brand and Marketing Director
Wonga

Cindy Tervoort

UK Marketing Director
Heineken

David McMurtrie

Head of UK Publishers, Global Partnerships
Google

Faye Harcourt

Head of Marketing
Nickelodeon UK & Ireland

Hannah Webley-Smith

Customer Director
Notonthehighstreet.com

Isobel Sita-Lumsden

Senior Marketing Director
AOL UK

James Hunt

VP Create
CNN International Commercial

Jennie Farmer

Brand Director
De Beers Diamond Jewellers

Keith Moor

‎Chief Marketing Officer
Santander

Kenny Jacobs

Chief Marketing Officer
Ryanair

Kerry Chilvers

‎Brands Director
Direct Line Group

Kristof Fahy

Chief Customer Officer
Ladbrokes Coral

Leah Davis

Head of Marketing, Team GB
British Olympic Association

Lloyd Page

Director of brand communications
Virgin Media

Mike McGrath

Head of Supporter Management
NSPCC

Natalie Redford

UK Marketing Director for Pepsi Beverages
PepsiCo

Patrick Venning

Marketing Director
Pernod Ricard UK

Pierre Dadd

Head of Brand
Auto Trader PLC

Richard Bowden

Relationship Marketing Director
Unilever

Sam Olstein

Global Director of Innovation
GE

Sarah Kiefer

Director of Business Marketing, EMEA
Spotify

Sarah M. Swanson

Head of Marketing
NFL UK

Stephen Vowles

‎Marketing Director
Argos

Thierry Campet

Global Head of MarComms and Acquisition
UBS Wealth Management