"I'm so excited to see what kind of entries are submitted for this year's awards. As a B2B marketer I'll be on the look out for some good examples of innovative B2B approaches. More generally though I'll be hoping to see submissions of campaigns and strategies that combine great creative ideas with excellent measurement techniques that truly align with business goals. And as a Spotifier I'll of course be eager to see brands using music in an exciting way."
Sarah Kiefer runs business marketing for Spotify in Europe. She is responsible for supporting the growth of Spotify’s advertising business and positioning Spotify as one of the most valuable parts of any media plan. Prior to joining Spotify Sarah’s background was in Video and TV, most recently at Ooyala, the online video technology provider, and prior to that at Discovery and Viacom. Sarah is particularly interested in the intersection of media, technology and advertising and spent two years living in Silicon Valley studying for an MBA from Stanford University.