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A key member of the Senior Management Team, Chief Marketing Officer Alex Gallagher heads up the global marketing function for UNiDAYS, the world's leading student affinity network. He is a results-focussed and creative marketing leader, with over 13 years' experience and a proven track record of success in senior marketing roles within the financial and technology sectors.  


Leading a global team of 25 marketers across multiple office locations, Alex is responsible for driving the UNiDAYS member and B2B marketing strategies.


UNiDAYS boasts a network of more than 10 million students around the globe, with a mission to give them the power to make every experience more valuable and rewarding. UNiDAYS enables brands to build Gen Z loyalty and reach new customers through tailored student incentive programs. It counts Apple, ASOS, Expedia, and Nike among its partners.


Before joining UNiDAYS, Alex held senior marketing roles at youth banking firm, Future Finance, PayPal, Rackspace and Barclays.

Judging panel

Helena Jennison

Marketing Director
Movember Foundation

Cheryl Goh

VP of Marketing

Michal Szaniecki

Marketing Director

Sarah Kiefer

Director of Business Marketing, EMEA

Alex Tait


Carol Graham

Marketing Director
Graham's Family Dairy

Vanessa Fitzgerald

Regional Director, Northern Europe, Facebook

Alex Tait


Alex Kelly

Group Head of Marketing

Angela Jobson

Global Brand Director, LEGOLAND Discovery Centres, The Eye brand, The Dungeons
Merlin Entertainments Group Ltd

Anna Stark

Head of marketing - Northern Europe
Sloggi Intl (Triumph Group)

Claire Hilton

Marketing Director

Denise Kutzer

Western Europe Incubate Marketing Director

Eric Toda

Global Director of Marketing
Gap Inc.

Gareth Helm

Chief Marketing Officer

Guy-Laurent Epstein

Marketing Director
UEFA Events S.A.

James Holden

Marketing and Audience Director
BBC Marketing & Audiences

Jolyon Nash

Executive Director, Global Sales & Marketing
McLaren Automotive Ltd

Katrina King

Director of Customer Value & Experience
Direct Line Group

Lisa Bond

Chief Marketing Officer
Dreams Ltd

Nick Bilodeau

Head of Marketing
American Express Canada

Saskia Meyer

Marketing Director

Sophie Murray

Head of Marketing

Tania Collingwood

Marketing Director, Digital Strategy

Yvonne Adam

Marketing Director
Young's Seafood