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A key member of the Senior Management Team, Chief Marketing Officer Alex Gallagher heads up the global marketing function for UNiDAYS, the world's leading student affinity network. He is a results-focussed and creative marketing leader, with over 13 years' experience and a proven track record of success in senior marketing roles within the financial and technology sectors.  


Leading a global team of 25 marketers across multiple office locations, Alex is responsible for driving the UNiDAYS member and B2B marketing strategies.


UNiDAYS boasts a network of more than 10 million students around the globe, with a mission to give them the power to make every experience more valuable and rewarding. UNiDAYS enables brands to build Gen Z loyalty and reach new customers through tailored student incentive programs. It counts Apple, ASOS, Expedia, and Nike among its partners.


Before joining UNiDAYS, Alex held senior marketing roles at youth banking firm, Future Finance, PayPal, Rackspace and Barclays.

Judging panel

Gareth Helm

Chief Marketing Officer

Vanessa Fitzgerald

Regional Director, Northern Europe, Facebook

Scott Allen

Global Marketing Development & Strategy Director
Microsoft UK

Helena Jennison

Marketing Director
Movember Foundation

Alice Tynan

Head of Brand Marketing for EMEA

Michal Szaniecki

Marketing Director

Sarah Kiefer

Director of Business Marketing, EMEA

Janis Thomas

Marketing Director
Birchbox UK

Mai Fenton

Marketing Director

Alex Tait


Jeff Hodgson

Head of Brand

Ross Matthews

Chief Marketing Officer
Ice Lolly

Carol Graham

Marketing Director
Graham's Family Dairy

Alex Kelly

Group Head of Marketing

Angela Jobson

Global Brand Director, LEGOLAND Discovery Centres, The Eye brand, The Dungeons
Merlin Entertainments Group Ltd

Anna Stark

Head of marketing - Northern Europe
Sloggi Intl (Triumph Group)

Denise Kutzer

Western Europe Incubate Marketing Director

Eric Toda

Global Director of Marketing
Gap Inc.

James Holden

Marketing and Audience Director
BBC Marketing & Audiences

Nick Bilodeau

Head of Marketing
American Express Canada

Sophie Murray

Head of Marketing