Alex launched the media, content and digital consultancy Entropy in 2017.
Alex has a broad range of media experience working most recently as UK & Ireland Media Director at Unilever. In this role Alex managed the Marketing Services team and was responsible for communications planning across their portfolio. This involved working on some of the UK's best loved brands including Marmite, Dove, Ben & Jerry's, Persil and Lynx.
Prior to Unilever he held digital and ecommerce leadership roles at a variety of companies including Kellogg's, American Express and the Post Office.
He has been an active participant in the industry for many years including writing regular columns for the trade press at New Media Age, Marketing Week and the Drum. He has also been an active member in leading change at several trade bodies including the IAB and ISBA where he chaired their Digital, Data & Direct Group for 4 years and most recently as a participant on their Executive Committee.