Alex launched the media, content and digital consultancy Entropy in 2017.


Alex has a broad range of media experience working most recently as UK & Ireland Media Director at Unilever. In this role Alex managed the Marketing Services team and was responsible for communications planning across their portfolio. This involved working on some of the UK's best loved brands including Marmite, Dove, Ben & Jerry's, Persil and Lynx.


Prior to Unilever he held digital and ecommerce leadership roles at a variety of companies including Kellogg's, American Express and the Post Office. 


He has been an active participant in the industry for many years including writing regular columns for the trade press at New Media Age, Marketing Week and the Drum. He has also been an active member in leading change at several trade bodies including the IAB and ISBA where he chaired their Digital, Data & Direct Group for 4 years and most recently as a participant on their Executive Committee.

Judging panel

Gareth Helm

Chief Marketing Officer

Vanessa Fitzgerald

Regional Director, Northern Europe, Facebook

Scott Allen

Global Marketing Development & Strategy Director
Microsoft UK

Helena Jennison

Marketing Director
Movember Foundation

Alice Tynan

Head of Brand Marketing for EMEA

Michal Szaniecki

Marketing Director

Sarah Kiefer

Director of Business Marketing, EMEA

Janis Thomas

Marketing Director
Birchbox UK

Mai Fenton

Marketing Director

Alex Tait


Jeff Hodgson

Head of Brand

Ross Matthews

Chief Marketing Officer
Ice Lolly

Carol Graham

Marketing Director
Graham's Family Dairy

Alex Kelly

Group Head of Marketing

Angela Jobson

Global Brand Director, LEGOLAND Discovery Centres, The Eye brand, The Dungeons
Merlin Entertainments Group Ltd

Anna Stark

Head of marketing - Northern Europe
Sloggi Intl (Triumph Group)

Denise Kutzer

Western Europe Incubate Marketing Director

Eric Toda

Global Director of Marketing
Gap Inc.

James Holden

Marketing and Audience Director
BBC Marketing & Audiences

Nick Bilodeau

Head of Marketing
American Express Canada

Sophie Murray

Head of Marketing