“There is a huge amount of talent working across our industry and to be part of The Drum Marketing Awards is incredibly exciting. I’m looking for campaigns that not only impress with their creativity, but excite the audience and deliver real, tangible benefits to the business. Standing out for the right reasons whilst staying true to the brand is key.”
Carol Graham is Marketing Director at Graham’s The Family Dairy, Scotland’s largest independent dairy business operating since 1939, and is the granddaughter of the company’s founder.
She joined the family business in 1996 and became Marketing Director and a Company Board Director in 2006, overseeing a six-figure rebranding exercise which resulted in considerable commercial success. Graham’s is now recognised as the number 1 Scottish dairy brand and Number 1 Scottish food brand.
Carol has been personally recognised throughout her career by industry leaders, and rewarded with accolades as a fitting tribute to her prowess. Most recently, Carol was awarded the highly coveted Marketing Star of the Year Award at the 2016 Marketing Society Star Awards.