Director of Customer Value & Experience
Direct Line Group

"As a senior marketeer I'm really proud of and passionate about our profession.  I love to see the best of what we have to offer and judging The Drum Marketing Awards provides me with this opportunity.  I'm looking forward to seeing submissions that truly focus on the customer and innovative ways to communicate how we can best meet their needs."

Katrina joined Direct Line Group (DLG) in March 2012 and as Director of Customer Value & Experience is responsible for all direct to customer marketing, the delivery of all customer policy documentation and the delivery of DLG's customer experience strategy and measurement.  A key focus for Katrina has been the development of the team's ability to use data to meet the needs of a diverse customer base and ensure the efficiency of all below-the-line (BTL) marketing activity. In her current role, Katrina has overseen significant growth in BTL campaign capability and significant improvement in campaign efficacy.  She is now also responsible for ensuring DLG meets all consent and privacy requirements for GDPR.

Judging panel

Gareth Helm

Chief Marketing Officer
ZPG

Vanessa Fitzgerald

Regional Director, Northern Europe, Facebook
Facebook

Scott Allen

Global Marketing Development & Strategy Director
Microsoft UK

Helena Jennison

Marketing Director
Movember Foundation

Alice Tynan

Head of Brand Marketing for EMEA
Dropbox

Michal Szaniecki

Marketing Director
Volkswagen

Sarah Kiefer

Director of Business Marketing, EMEA
Spotify

Janis Thomas

Marketing Director
Birchbox UK

Mai Fenton

Marketing Director
Unidays

Alex Tait

Founder
Entropy

Jeff Hodgson

Head of Brand
Tesco

Ross Matthews

Chief Marketing Officer
Ice Lolly

Carol Graham

Marketing Director
Graham's Family Dairy

Alex Kelly

Group Head of Marketing
Jigsaw

Angela Jobson

Global Brand Director, LEGOLAND Discovery Centres, The Eye brand, The Dungeons
Merlin Entertainments Group Ltd

Anna Stark

Head of marketing - Northern Europe
Sloggi Intl (Triumph Group)

Denise Kutzer

Western Europe Incubate Marketing Director
Converse

Eric Toda

Global Director of Marketing
Gap Inc.

James Holden

Marketing and Audience Director
BBC Marketing & Audiences

Nick Bilodeau

Head of Marketing
American Express Canada

Sophie Murray

Head of Marketing
Harrods