Director of Customer Value & Experience
Direct Line Group

"As a senior marketeer I'm really proud of and passionate about our profession.  I love to see the best of what we have to offer and judging The Drum Marketing Awards provides me with this opportunity.  I'm looking forward to seeing submissions that truly focus on the customer and innovative ways to communicate how we can best meet their needs."

Katrina joined Direct Line Group (DLG) in March 2012 and as Director of Customer Value & Experience is responsible for all direct to customer marketing, the delivery of all customer policy documentation and the delivery of DLG's customer experience strategy and measurement.  A key focus for Katrina has been the development of the team's ability to use data to meet the needs of a diverse customer base and ensure the efficiency of all below-the-line (BTL) marketing activity. In her current role, Katrina has overseen significant growth in BTL campaign capability and significant improvement in campaign efficacy.  She is now also responsible for ensuring DLG meets all consent and privacy requirements for GDPR.

Judging panel

Helena Jennison

Marketing Director
Movember Foundation

Cheryl Goh

VP of Marketing

Michal Szaniecki

Marketing Director

Sarah Kiefer

Director of Business Marketing, EMEA

Alex Tait


Carol Graham

Marketing Director
Graham's Family Dairy

Vanessa Fitzgerald

Regional Director, Northern Europe, Facebook

Alex Tait


Alex Kelly

Group Head of Marketing

Angela Jobson

Global Brand Director, LEGOLAND Discovery Centres, The Eye brand, The Dungeons
Merlin Entertainments Group Ltd

Anna Stark

Head of marketing - Northern Europe
Sloggi Intl (Triumph Group)

Claire Hilton

Marketing Director

Denise Kutzer

Western Europe Incubate Marketing Director

Eric Toda

Global Director of Marketing
Gap Inc.

Gareth Helm

Chief Marketing Officer

Guy-Laurent Epstein

Marketing Director
UEFA Events S.A.

James Holden

Marketing and Audience Director
BBC Marketing & Audiences

Jolyon Nash

Executive Director, Global Sales & Marketing
McLaren Automotive Ltd

Katrina King

Director of Customer Value & Experience
Direct Line Group

Lisa Bond

Chief Marketing Officer
Dreams Ltd

Nick Bilodeau

Head of Marketing
American Express Canada

Saskia Meyer

Marketing Director

Sophie Murray

Head of Marketing

Tania Collingwood

Marketing Director, Digital Strategy

Yvonne Adam

Marketing Director
Young's Seafood