"As a senior marketeer I'm really proud of and passionate about our profession. I love to see the best of what we have to offer and judging The Drum Marketing Awards provides me with this opportunity. I'm looking forward to seeing submissions that truly focus on the customer and innovative ways to communicate how we can best meet their needs."
Katrina joined Direct Line Group (DLG) in March 2012 and as Director of Customer Value & Experience is responsible for all direct to customer marketing, the delivery of all customer policy documentation and the delivery of DLG's customer experience strategy and measurement. A key focus for Katrina has been the development of the team's ability to use data to meet the needs of a diverse customer base and ensure the efficiency of all below-the-line (BTL) marketing activity. In her current role, Katrina has overseen significant growth in BTL campaign capability and significant improvement in campaign efficacy. She is now also responsible for ensuring DLG meets all consent and privacy requirements for GDPR.