"I'm so excited to return to the judging panel in 2018. In 2017 all the entries were inspiring and I can't wait to see this year's submissions. As a B2B marketer I'll be particularly interested to see examples of innovative B2B marketing approaches. More generally I hope to see submissions that combine great creative ideas with excellent measurement techniques that truly align with business goals. As a Spotifier I'll be eager to see brands using music and audio advertising in an exciting way."
Sarah Kiefer runs Business Marketing for Spotify in the EMEA region. She is responsible for supporting the growth of Spotify’s advertising business and positioning Spotify as one of the most valuable parts of any media plan. Prior to joining Spotify Sarah’s background was in Video and TV, most recently at Ooyala, the online video technology provider, and prior to that at Discovery and Viacom. Sarah is particularly interested in the intersection of media, technology and advertising and spent two years living in Silicon Valley studying for an MBA at Stanford University.