Grand Prix

Cannot be entered. All entries will be automatically considered.

Chairman's Award

Cannot be entered. All entries will be automatically considered.

Marketing Agency of the Year

• Discuss the service you provide to your client/s. • Demonstrate innovations. • Demonstrate results produced for your client/s.

For this category, please use this template.

In-House Marketing Team of the Year

• Discuss the structure of the team • Describe the team’s marketing activities over the past year • Demonstrate results produced by these activities and how they impacted on the overall company.

For this category, please use this template.

Rising Star of the Year (4 years or less marketing experience)

You may enter a report for yourself or for a colleague or other individual who you feel deserves this award • Demonstrate the role you have played to overall marketing strategy in the past 12 months • Describe your personal development • Describe the results produced • How did your role contribute to results?

For this category, please use this template.

New Product/Service Launch Strategy of the Year

• Show innovation
• Show how you used marketing resources effectively to launch the product/service
• Demonstrate evidence of being customer led
• What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide

Re-brand/Re-launch Strategy of the Year

• Show innovation
• Show how you used marketing resources effectively to launch the product/service
• Demonstrate evidence of being customer led
• What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide.

Brand Development/Extension Strategy of the Year

• Show how the brand has been extended into new markets or market segments
• Demonstrate and discuss what was carried out
• What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide

Branded Content Strategy of the Year

• Describe the strategy
• Demonstrate how the strategy was innovative and creative
• What was achieved – ROI, impact on the brand, consumer attidtudes

Global Brand Strategy of the Year

• Demonstrate presence in different regions, including UK
• Show that each individual markets needs are met
• Show how you overcame barriers
• Show evidence of how you used international networks
• Demonstrate cost effectiveness and how you applied learning from one market to another

Customer Insight Strategy of the Year

• What models/processes did you use to gain an insight into your consumer behaviour? eg. focus groups, strategy analysis, database development
• Demonstrate rigour of research process and discovery of genuine insights
• Demonstrate how this insight led to improvements in brand performance and created a customer led strategy
• How did this add value to customers?

Cause Related Marketing Strategy of the Year

• Demonstrate how the cause related marketing strategy between a business and a charity benefitted both parties
• Show how the brand fits well with charity partner or cause
• How sustainable was the strategy?
• How creative was the strategy?
• Show results that were mutual to both parties

Design Strategy of the Year

• Show innovation and creativity
• Demonstrate how the design fit with the overall marketing strategy
• Detail the results the design produced. e.g. on consumer attitudes, increase in revenue etc

Advertising Strategy of the Year

• Show innovation and creativity
• Demonstrate how the advertising strategy fit with the overall marketing strategy.
• Detail the results the advertising strategy produced. E.g. increased website traffic, changes in consumer attitudes, and increase in revenue.

Direct and Promotional Strategy of the Year

• Show innovation and creativity
• Demonstrate how the direct or promotional strategy fit with the overall marketing strategy
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

Digital Strategy of the Year

• Demonstrate innovation and creativity
• Highlight that the digital strategy fit with the core brand values
• Provide clear evidence of results. E.g. website traffic, click
through rates, page views per visit and average time spent, changes in customer attitudes etc

Social Media Strategy of the Year

• Demonstrate innovation and creativity
• Show that your social media strategy fits with core brand values
• This can include your use of Facebook, Twitter, Linkedin, Blogs etc
• What was achieved – clear results showing qualitative and
quantitative results that were achieved. Use as much evidence as you can provide

PR Strategy of the Year

• Show innovation and creativity
• Demonstrate what media was used
• What was achieved – clear results showing qualitative and
quantitative results that were achieved. Use as much evidence as you can provide

Media Planning and Buying Strategy of the Year

• Describe the strategy
• Show innovation and creativity
• What was achieved – clear results showing qualitative and
quantitative results that were achieved. Use as much evidence as you can provide

Event or Experiential Strategy of the Year

• Show innovation and creativity
• Demonstrate how event/ experiential fit in with overall marketing strategy
• Demonstrate effectiveness. E.g. number of people
attending event, change in customer attitudes and commercial success

Sponsorship Strategy of the Year

• Describe sponsorship strategy
• Demonstrate innovation
• What was achieved – clear results showing qualitative and
quantitative results that were achieved. Use as much evidence as you can provide

Long Term Marketing Strategy (3 Years or More)

• Describe overall strategy
• Demonstrate how the strategy contributed to business development
• What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much evidence as you can provide

Integrated Strategy of the Year

• Describe overall strategy including all elements – digital, outdoor etc
• Demonstrate how the strategy contributed to business development
• What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much evidence as you can provide

Mobile Strategy or Campaign of the Year

• Describe the strategy
• Demonstrate innovation and creativity
• Show that the mobile strategy fit well with core brand values
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

SEO Strategy or Campaign of the Year

• Demonstrate innovation and creativity
• Show that the SEO strategy fit well with core brand values
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

B2B Strategy or Campaign of the Year

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were overcome
• What was achieved – ROI, impact on the brand, consumer attitudes etc

B2C Strategy or Campaign of the Year

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were overcome
• What was achieved – ROI, impact on the brand, consumer attitudes etc

Sports Marketing Strategy of the Year

• Discuss the objectives
• Detail any challenges that were faced and how they were overcome
• What was achieved – ROI, impact on the brand, consumer attitudes etc

Best Use of Data

• Demonstrate how the campaign / strategy uses metrics, segmentation or targeting to improve the end users experience with a brand, product or service

Best Programmatic Strategy

Discuss the implementation of a successful programmatic strategy in a campaign for a client
• Describe the strategy
• Discuss the objectives
• What was achieved – results

Best Use of VR [New for 2017]

• Describe the strategy
• Demonstrate innovation and creativity
• Show that the VR strategy fit well with core brand values
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.