Grand Prix

Cannot be entered. All entries will be automatically considered.

Chariman's Award

Cannot be entered. All entries will be automatically considered.

Marketing Agency of the Year

Discuss the service you provide to your client/s.
Demonstrate innovations. Demonstrate results produced for your client/s.

In-House Marketing Team of the Year

Discuss the structure of the team
Describe the team’s marketing activities over the past year
Demonstrate results produced by these activities and how they impacted on the overall company

Rising Star of the Year (4 years or less marketing experience)

You may enter a report for yourself or for a colleague or other individual who you feel deserves this award
Demonstrate the role you have played to overall marketing strategy in the past 12 months
Describe your personal development
Describe the results produced
How did your role contribute to results?

New Product/Service Launch Strategy of the Year

Show innovation
Show how you used marketing resources effectively to launch the product/service
Demonstrate evidence of being customer led
What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide

Re-brand/Re-launch Strategy of the Year

Show innovation
Show how you used marketing resources effectively to launch the product/service
Demonstrate evidence of being customer led
What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide.

Brand Development/Extension Strategy of the Year

Show how the brand has been extended into new markets or market segments
Demonstrate and discuss what was carried out
What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide

Branded Content Strategy of the Year

Describe the strategy
Demonstrate how the strategy was innovative and creative
What was achieved – ROI, impact on the brand, consumer attidtudes

Global Brand Strategy of the Year

Demonstrate presence in different regions, including UK
Show that each individual markets needs are met
Show how you overcame barriers
Show evidence of how you used international networks
Demonstrate cost effectiveness and how you applied learning from one market to another

Customer Insight Strategy of the Year

What models/processes did you use to gain an insight into your consumer behaviour? eg. focus groups, strategy analysis, database development
Demonstrate rigour of research process and discovery of genuine insights
Demonstrate how this insight led to improvements in brand performance and created a customer led strategy
How did this add value to customers?

Cause Related Marketing Strategy of the Year

Demonstrate how the cause related marketing strategy between a business and a charity benefitted both parties
Show how the brand fits well with charity partner or cause
How sustainable was the strategy?
How creative was the strategy?
Show results that were mutual to both parties

Design Strategy of the Year

Show innovation and creativity
Demonstrate how the design fit with the overall marketing strategy
Detail the results the design produced. e.g. on consumer attitudes, increase in revenue etc

Advertising Strategy of the Year

Show innovation and creativity
Demonstrate how the advertising strategy fit with the overall marketing strategy.
Detail the results the advertising strategy produced. E.g. increased website traffic, changes in consumer attitudes, and increase in revenue.

Direct and Promotional Strategy of the Year

Show innovation and creativity
Demonstrate how the direct or promotional strategy fit with the overall marketing strategy
What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

Digital Strategy of the Year

Demonstrate innovation and creativity
Highlight that the digital strategy fit with the core brand values
Provide clear evidence of results. E.g. website traffic, click
through rates, page views per visit and average time spent, changes in customer attitudes etc

Social Media Strategy of the Year

Demonstrate innovation and creativity
Show that your social media strategy fits with core brand values
This can include your use of Facebook, Twitter, Linkedin, Blogs etc
What was achieved – clear results showing qualitative and
quantitative results that were achieved. Use as much evidence as you can provide

PR Strategy of the Year

Show innovation and creativity
Demonstrate what media was used
What was achieved – clear results showing qualitative and
quantitative results that were achieved. Use as much evidence as you can provide

Media Planning and Buying Strategy of the Year

Describe the strategy
Show innovation and creativity
What was achieved – clear results showing qualitative and
quantitative results that were achieved. Use as much evidence as you can provide

Event or Experiential Strategy of the Year

Show innovation and creativity
Demonstrate how event/ experiential fit in with overall marketing strategy
Demonstrate effectiveness. E.g. number of people
attending event, change in customer attitudes and commercial success

Sponsorship Strategy of the Year

Describe sponsorship strategy
Demonstrate innovation
What was achieved – clear results showing qualitative and
quantitative results that were achieved. Use as much evidence as you can provide

Long Term Marketing Strategy (3 Years or More)

Describe overall strategy
Demonstrate how the strategy contributed to business development
What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much evidence as you can provide

Integrated Strategy of the Year

Describe overall strategy including all elements – digital, outdoor etc
Demonstrate how the strategy contributed to business development
What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much evidence as you can provide

Mobile Strategy or Campaign of the Year

Describe the strategy
Demonstrate innovation and creativity
Show that the mobile strategy fit well with core brand values
What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

Best Use of Data

Demonstrate how the campaign / strategy uses metrics, segmentation or targeting to improve the end users experience with a brand, product or service

Best Programmatic Strategy

Discuss the implementation of a successful programmatic strategy in a campaign for a client
Describe the strategy
Discuss the objectives
What was achieved – results

Best Use of VR

Describe the strategy
Demonstrate innovation and creativity
Show that the VR strategy fit well with core brand values
What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

SEO Strategy or Campaign of the Year

Demonstrate innovation and creativity
Show that the SEO strategy fit well with core brand values
What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

B2B Strategy or Campaign of the Year

Describe the strategy
Discuss the objectives
Detail any challenges that were faced and how they were overcome
What was achieved – ROI, impact on the brand, consumer attitudes etc

B2C Strategy or Campaign of the Year

Describe the strategy
Discuss the objectives
Detail any challenges that were faced and how they were overcome
What was achieved – ROI, impact on the brand, consumer attitudes etc

Sports Marketing Strategy of the Year

Discuss the objectives
Detail any challenges that were faced and how they were overcome
What was achieved – ROI, impact on the brand, consumer attitudes etc