Andrew is currently Senior Director, Global Brand and Customer Innovation at Expedia Group, the worlds largest travel platform. Having joined 4 years ago to lead the brand marketing team across EMEA, he now works across all areas of the global business to help drive a cohesive brand experience. He also works across the product, UX and marketing teams to look at ways to disrupt & improve the current experience.
Andrew possesses 20 years of marketing experience, starting out at McDonald’s, followed by a stint agency side with Leo Burnett. He moved into the digital industry with Freeserve, then held a variety of senior brand and marketing roles at Yahoo!, culminating in Marketing Director for Europe. Skyscanner was next, where he led the company’s marketing efforts through a period of rapid expansion, innovation and increased shareholder value.
Andrew’s career has enabled him to combine his passion for travel and sport with a keen curiosity and focus on the ever-evolving intersection between the human and technology sides of marketing. Outside of the office, he spends most of his time running after his 3 small children and can be seen most weekends trying to get quicker up Box Hill on his bike!
“I’m excited to be involved with the Drum awards this year. It’s a real privilege to take the time out to be inspired by the incredible work our industry delivers. Marketing seems to have changed more over the past 5 years, than the previous 20, as technology plays an increasingly defining role across organisations. That said, the art of a sound brand position and strategy, combined with a focus on distinctiveness and differentiation is just as important as it always has been”