Luisa Fernandez has over 19 years’ marketing experience, having spent over 15 years in house at British Airways, where she headed up the innovation Lab and was responsible for their CRM strategy across BA’s key digital channels as part of the BA ‘Know Me’ programme. During her time at BA, she also led the UK tactical marketing department, negotiated their London 2012 sponsorship and designed and delivered their award winning Olympic strategy.
More recently Fernandez was Managing Partner at sports marketing agency, BBH Sport. She joined YO! as their Marketing Director in April 2017 and is currently focused on driving their new brand and digital innovation strategy.