The Drum Marketing Awards are one of the industry's most sought after accolades. The information below will explain what you need to do to get your hands on a coveted trophy and also what the plans are for the 2018 ceremony.

An entry template has been created to help with writing reports and you can download it here. For team categories, please use this entry template.

Background

The Drum Marketing Awards celebrate the best marketers and campaigns internationally as entries are once again open up globally for 2018. The awards are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies, integrated agencies and any company that has carried out marketing over the eligibility period.

Submissions will be judged by a panel of senior marketers from the globe's best known brands.

How do I enter?

Register or log in to this website.
• The website is now on our new multiplatform so if you have previously registered for these awards, you may need to do so again.
• Decide what categories you are going to enter. You may enter as many categories as you like but each must be treated as a separate entry and payment made for each. All information can be found in our entry pack.
• To add an entry, go to the dashboard in the menu at the top of the page and choose ‘My companies’ from the drop down. On the next page, chose or add the company you would like to enter on behalf of and then click 'Add an Entry' from the option.
• Add a short description of no more than 60 words as an overview of the project. In the event your entry is nominated this text will be used on the website to give insight into the project.
• You are also able to acknowledge another agency if the work has been jointly created.
• You will also need to use the entry summary template to write your entry using a maximum of 1250 words, plus a 250 executive summary. Please upload as a PDF document only. The team categories require a separate template.
• Upload hi-res images of your work* (this is important as these images are shown online and during the show if nominated) and any supporting YouTube or Vimeo video URLs.
• In the event of your entry being nominated, images, videos and the summary will be live on the website.
Please note: At least one image must be uploaded (file limit 10MB. Accept jpg, gif or png files). The first image will be used in listings of entries.
• Once you have uploaded all of your entries, go to the dashboard in the menu at the top of the page, chose ‘My Companies’ again from the drop down, chose the company whose entries you wish to pay for. add all to your basket and proceed with payment from there.
• Once payment is processed you will be sent a confirmation email and a receipt will be sent out to you.
• If you would like to make any changes to your entry, please do so before you submit as changes cannot be made after this stage.
All entries must be made by the deadline on Friday 16th February 2018. All entries made after this date will be subject to a 10% late fee.
• Entries and payment should be made online.

Entry rules

Your entry must adhere to the following rules:

 

  • Entries must be received no later than the published deadlinedate. Entries after this will be subject to an automatic 10% late fee (applied at checkout/on invoice).
  • All submissions must be made online.
  • Entries must have been live to market at some point between 1 January 2017 and 16 February 2018 OR implemented prior to 1st January 2017 if the results of the implementation were assessed after that date. Entries do not have to be created within this timescale.
  • Do not include password protection or if essential, include passwords for judges to access.
  • All entries must be supplied and conform to the category rules/submission formats.
  • Work entered into more than one category must be treated as a completely separate entry. Multiple entries can be made but separate payment must be made for each. Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
  • The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
  • The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
  • The judges’ decision is final.
  • Due to the number of entries received, the awards cannot give feedback on individual entries.
  • By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form.
  • Entering physical work is at your own risk – entries will not be returned. Whilst every care will be taken in the storage of entries, the organisers will not accept responsibility for loss or damage of entries.
  • The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
  • All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

Why enter?

There are many reasons why you should enter The Drum Marketing Awards, here are a few: 

To raise your profile as an award winning agency/company. 

To help attract new business.

To prove that you really do effective marketing for your company and more importantly, your clients. 

To demonstrate your marketing talents and skills to your company, clients and peers.

To have your work judged by the esteemed clients and creatives on our judging panel.

To reassure clients that you are the best company for the job.

To gain fantastic PR opportunities.

To boost morale throughout your company and to reward your hardworking individuals and teams

Writing your entry report

You must write one report for each individual entry. The main report should not exceed 1250 words. You MUST include an additional 250 word executive summary.

An entry template has been created to help with writing reports and you can download it here. For team categories, please use this entry template.

 

Your report should include;

•    Your marketing position before you developed your marketing idea and your new strategy, what you did and why it was innovative or special to your organisation.

•    Answers to the questions relating to the information required for your specific category

•    Provide client testimonials to back up and support your results. These will help to strengthen your report and will not be included in the word count. 

 

Judges will mark your entry on

•    Creative thinking

•    Effectiveness

•    Clear and concise results

•    Evidence of results e.g. testimonials, financials and growth

If you have any questions regarding the entry process, contact pepe.terry@thedrum.com.

How will my entry be judged?

After the entry deadline, the judging panel will be given access to read your submission and view your images and links.  The judging panel will be looking for evidence of:

Clear and concise results
Innovation
Effectiveness
Creativity thinking
After the panel have carried out their pre-judging, they will meet to discuss the entries and decide on the finalists, commendations and award winners.

Tips for entering

Give each entry a unique title to grab the judges interest - try to avoid generic names.

When writing your report don’t assume the judges have seen the work or campaign, give clear concise answers on the brief, the objectives and results and figures should include thestarting point and any increases.
If not commercially necessary please do not add additional password protection.

Please include usernames and passwords, if required, for the judging.

How much does it cost to enter?

First entry - £225 + VAT

Additional entries - £180 + VAT

You may enter as many categories as you like, however each entry must be treated as a separate entry and payment made for each.

If you are a charity or a member of The Drum Network, you will receive 10% off your entries.

When will nominations be announced?

The finalists will be announced on Wednesday 25 April 2018.

All entrants will be notified when the announcement has been made and nominees will receive a congratulatory email.  

The awards ceremony

2018 Awards details

Date: Wednesday 30th May 2018
Timings: 18:45 for 19:30 until 01:00
Venue: Park Plaza Westminster Bridge Hotel, London
Dress code: Black tie
 
Your ticket includes:
·         Sparkling drinks reception
·         Welcome Speech
·         3 course dinner
·         Half a bottle of wine 
·         Entertainment
·         The Awards
·         Networking after-party