Grand Prix

Cannot be entered. All entries will be automatically considered.

Chairman's Award

Cannot be entered. All entries will be automatically considered.

B2C Brand Team of the Year [New for 2018]

Discuss the structure of the team Describe the team’s marketing activities over the past year Demonstrate results produced by these activities and how they impacted on the overall company

Please use this template for this category. 

B2B Brand Team of the Year [New for 2018]

Discuss the structure of the team Describe the team’s marketing activities over the past year Demonstrate results produced by these activities and how they impacted on the overall company

Please use this template for this category. 

Emerging Brand of the Year [New for 2018]

Discuss the history of the brand Describe the brand’s marketing activities over the past year Demonstrate results produced by these activities and how they impacted on the overall company

New Product/Service Launch Strategy of the Year

Show innovation Show how you used marketing resources effectively to launch the product/service Demonstrate evidence of being customer led What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide

Re-brand/Re-launch Strategy of the Year

Show innovation Show how you used marketing resources effectively to launch the product/service Demonstrate evidence of being customer led What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide.

B2C Integrated Campaign Strategy of the Year [New for 2018]

Describe overall strategy including all elements – digital, outdoor etc Demonstrate how the strategy contributed to business development What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

B2B Integrated Campaign Strategy of the Year [New for 2018]

Describe overall strategy including all elements – digital, outdoor etc Demonstrate how the strategy contributed to business development What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

Long Term Marketing Strategy (3 Years or More)

Describe overall strategy Demonstrate how the strategy contributed to business development What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

Branded Content Strategy of the Year

Describe the strategy Demonstrate how the strategy was innovative and creative What was achieved – ROI, impact on the brand, consumer attidtudes

Digital Strategy of the Year

Demonstrate innovation and creativity Highlight that the digital strategy fit with the core brand values Provide clear evidence of results. E.g. website traffic, click through rates, page views per visit and average time spent, changes in customer attitudes etc

Social Media Strategy of the Year

Demonstrate innovation and creativity Show that your social media strategy fits with core brand values This can include your use of Facebook, Twitter, Linkedin, Blogs etc What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

PR Strategy of the Year

Show innovation and creativity Demonstrate what media was used What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

Best Brand Experience/Event Strategy of the Year

Show innovation and creativity Demonstrate how event/ experiential fit in with overall marketing strategy Demonstrate effectiveness. E.g. number of people attending event, change in customer attitudes and commercial success

Sponsorship Strategy of the Year

Describe sponsorship strategy Demonstrate innovation What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

Mobile Strategy or Campaign of the Year

Describe the strategy Demonstrate innovation and creativity Show that the mobile strategy fit well with core brand values What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

Best Use of Data/Insights of the Year

Demonstrate how the campaign / strategy uses metrics, segmentation or targeting to improve the end users experience with a brand, product or service

Best Technology-Led Innovation of the Year

Describe the strategy Demonstrate how it was led by technology innovation Show that the technology strategy fit well with core brand values What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

Cause Related Marketing Strategy of the Year

Demonstrate how the cause related marketing strategy between a business and a charity benefitted both parties Show how the brand fits well with charity partner or cause How sustainable was the strategy? How creative was the strategy? Show results that were mutual to both parties

FMCG Marketing Strategy of the Year

Discuss the objectives Detail any challenges that were faced and how they were overcome What was achieved – ROI, impact on the brand, consumer attitudes etc

B2B Marketing Strategy of the Year

Discuss the objectives Detail any challenges that were faced and how they were overcome What was achieved – ROI, impact on the brand, consumer attitudes etc

Health Marketing Strategy of the Year

Discuss the objectives Detail any challenges that were faced and how they were overcome What was achieved – ROI, impact on the brand, consumer attitudes etc

Retail Marketing Strategy of the Year

Discuss the objectives Detail any challenges that were faced and how they were overcome What was achieved – ROI, impact on the brand, consumer attitudes etc

Sports Marketing Strategy of the Year

Discuss the objectives Detail any challenges that were faced and how they were overcome What was achieved – ROI, impact on the brand, consumer attitudes etc

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Download general entry template.

Download the team template

The Drum Marketing Awards - 2017 winners