Judging Day
Judging took place on Thursday 11th February at advertising agency Y&R's swanky London office.
Chairman of the panel Keith Vernege of COI Publications and the rest of the judges met to discuss and debate the entries and to decide on the nominations and winners.
Who's marketing strategies have impressed the panel and will be up for nomination this year? Watch this space, as nominations will be announced on Wednesday 17th February.
What did the judges think about the awards?
Gillian Govan Chief Marketing Officer, Scottish Government.
"Delighted to see such a range of marketing topics and expertise. There are certainly some gold nuggets of best practice in there that could inspire us all"
Sarah PowerMarketing Director UK & Ireland, Burger King
"For me the campaigns were of excellent standard and from a diverse range of disciplines and industries. Its great to see how the smaller budget campaigns punched above their weight and created real standout. The one that stood out for me had to be the “Disney twins with Swindon”; a great piece of irreverent PR which was unexpected from Disney and achieved great coverage. I would encourage all brands to think about summiting their best in class work so that they might be recognised by these prestigious awards."
The Judging Day
