Writing your report
Writing your report
Please write one report for each individual entry.
The main report should not exceed 1500 words
You MUST include an additional 300 word executive summary
Your report should include;
- Your marketing position before you developed your marketing idea.
- Your new strategy, what you did and why it was innovative or special to your organisation.
- The challenges you faced.
- What you achieved – clear results showing qualitative and quantitative results you achieved, using as much evidence as you can provide. Entries which do not include supporting figures will be marked down
- Include a basic SWOT analysis of strengths, weaknesses, opportunities and threats in this section.
- Provide client testimonials to back up and support your results.
You should refer to the notes for each category for specific details required by the judges.