Category Selection

Entries into the awards are report based and entrants are asked to write a report detailing their strategy/campaign. Once you have selected the categories you wish to enter have a look at the ‘writing your report’ section for what to include.  Please use the entry templates provided.

Entry Template

Entry Template - Rising Star

Entry Template - Best Marketer

Entry Template - Agency / Team of the Year

Grand Prix

The best of the best, overall winner of The Drum Marketing Awards 2018. All entries are automatically entered to this category.

Chair's Award

The entry that our Chair person has selected as their favourite.

B2C Brand Team of the Year

Discuss the structure of the team. Describe the team’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

B2B Brand Team of the Year

Discuss the structure of the team. Describe the team’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

Emerging Brand of the Year

Discuss the history of the brand. Describe the brand’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted the overall company.

Rising Star of the Year

In this category we want to give recognition to a talented individual who has 3 years experience or less. In the entry you could include evidence such as work ethic, client management, new business wins or doing something impactful that gives them the deserving title of Rising Star of the Year.

Finance and Professional Services

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any financial service including insurance, banking, accountancy, engineering etc.

Not for Profit

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For work briefed and implemented for a charity or not-for-profit organisations. Please supply the registered charity number for the client within the accompanying report.

Music and Entertainment

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation in the music and entertainment industry.

Leisure and Travel

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation in the leisure and travel industry.

Retail or Ecommerce

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any retail or ecommerce business or organisation.

FMCG

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any FMCG business or organisation.

B2B

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any b2b sector organisation, service or individual project.

Public Sector

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any public sector organisation, service, government body, or individual project.

Sports

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any sport business or organisation.

Automotive

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation working in the automotive industry.

Health

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation working in the health sector.

Mobile

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This category will award the best mobile strategy or campaign that can demonstrate impressive results or engagement.

PR

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This category will award the best PR strategy or campaign that can demonstrate impressive results or engagement.

B2B Integrated

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For a strategy or campaign that has used at least three types of media. You should be able to demonstrate impressive results or engagement. This is your chance to showcase innovation and creativity.

B2C Integrated

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For a strategy or campaign that has used at least three types of media. You should be able to demonstrate impressive results or engagement. This is your chance to showcase innovation and creativity.

Digital

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For a digital strategy or campaign that can demonstrate tangible results e.g. website traffic, click through rates, page views per visit and average time spent, changes in customer attitudes, etc.

Sponsorship

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For a sponsorship strategy or campaign that can demonstrate innovation and creativity whilst driving impressive results, whether that be engagement numbers, increase in sales or just a very effective activation that achieved set objectives.

Social Media

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For a social media strategy or campaign that can demonstrate clear and concise results. It could include your use of Facebook, Twitter, Linkedin, Blogs, etc.

Branded Content

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This category will award a branded content strategy or campaign that was innovative and creative and can clearly show what was achieved - ROI, impact on the brand, consumer attitudes, etc.

Best Brand Experience or Event

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

Effectiveness is key and the judges will be interested in elements such as number of people attending, increase in perception, change in customer attitudes, commercial successes and any other evidence that can support the entry.

Design

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

Judges will be awarding a design strategy or campaign that can prove tangible results such as consumer attitudes, increase in revenue, etc.

SEO

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For an SEO strategy or campaign that resulted in impressive results or engagement.

Programmatic

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For a programmatic strategy or campaign that resulted in impressive results or engagement.

Advertising

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

Judges will be looking for an advertising strategy or campaign that can demonstrate results that fulfilled the set objectives - for example, increase in revenue, consumer attitudes, website traffic, etc.

Media Planning or Buying

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For a media planning or buying strategy that can prove a solid return against the set objectives.

Best Technology-Led Innovation of the Year

Best Technology-Led Innovation of the Year will showcase how the technology strategy fits with the core brand values and how the technology drove impressive results, tying into the key business objectives.

New Product or Service Launch Strategy of the Year

This category will award the entrant who can demonstrate an effective customer-led product or service launch. You could touch on things such as challenges you overcame and the positive results derived from your launch, impact your launch had on customer perception, increase in loyalty, sales, etc.

Re-brand or Re-launch Strategy of the Year

This category will award the entrant who can demonstrate an effective customer-led re-brand or re-launch of the year. You could touch on things such as challenges you overcame and the positive results derived from your launch, impact your launch had on customer perception, increase in loyalty, sales, etc.

Long Term Marketing Strategy (3 Years or More)

Judges will be looking for a longer term marketing strategy that can demonstrate successful results or metrics. Make sure to follow the entry template and provide as much evidence as possible.

Most Effective use of Data or Insights

Judges will be looking at how data and insights were used to inform a smart strategy or campaign. You should demonstrate elements such as segmentation or targeting to improve the end users experience with a brand, product or service.

Brand Development or Extension of the Year

You should be able to demonstrate that your development or extension of the brand was successful. You could give insights into areas such as: barriers you overcame, evidence of the success and impact it had on revenue, customer perception. You may even want to demonstrate cost effectiveness and how you applied learning from this progression.

Customer Insight

The judges will want to see how you used data or analysis to give insights into your customers. You may have used this insight to come up with a new pricing structure or incentive, how you communicated with your customers or how you targeted them effectively. This category will go to an entrant who can demonstrate they knew their customers on a much deeper level and used this information to inform a smart marketing execution.

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Download general entry template.

Download the team template