What is The Drum?

The Drum is Europe’s largest media and marketing website and the fastest growing in the US and APAC.  Each month we attract over 1.4 million unique users and have over 200,000 social followers.

Our role is to help our readers to make informed decisions and by showcasing effective PR executions, we can promote the people and businesses behind the best work.  We want to get you noticed by potential partners.

Our global positioning means that we are constantly being approached to media partner major events and we work with the likes of Cannes, SXSW, DMexco, CES, New York Festivals, Advertising Week, Clio Awards, etc.

Background

The Drum Marketing Awards is the largest of all Drum Awards and it’s the platform that will get you noticed for being exceptional at what you do. These awards celebrate the best marketers and campaigns internationally, it’s also judged by experienced marketers from some of the best-known brands in the world.

The information below will explain what you need to do to get your hands on a coveted trophy and also what the plans are for the 2020 ceremony.

Who can enter?

The awards are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies, integrated agencies and any company that has carried out marketing over the eligibility period.

If you’re a class A marketer producing class A work, then entering this event should be a no-brainer. Make a name for yourself and get entering today.

How do I enter?

Register or log in to this website.
• The website is now on our new multiplatform so if you have previously registered for these awards, you may need to do so again.
• Decide what categories you are going to enter. You may enter as many categories as you like but each must be treated as a separate entry and payment made for each. All information can be found in our entry pack.
• To add an entry, go to the dashboard in the menu at the top of the page and choose ‘My companies’ from the drop down. On the next page, chose or add the company you would like to enter on behalf of and then click 'Add an Entry' from the option.
• Add a short description of no more than 60 words as an overview of the project. In the event your entry is nominated this text will be used on the website to give insight into the project.
• You are also able to acknowledge another agency if the work has been jointly created.
• You will also need to use the entry summary template to write your entry using a maximum of 1500 words, plus a 250 executive summary. Please upload as a PDF document only. The team categories require a separate template.
• Upload hi-res images of your work* (this is important as these images are shown online and during the show if nominated) and any supporting YouTube or Vimeo video URLs.
• In the event of your entry being nominated, images, videos and the summary will be live on the website.
Please note: At least one image must be uploaded (file limit 10MB. Accept jpg, gif or png files). The first image will be used in listings of entries.
• Once you have uploaded all of your entries, go to the dashboard in the menu at the top of the page, chose ‘My Companies’ again from the drop down, chose the company whose entries you wish to pay for. add all to your basket and proceed with payment from there.
• Once payment is processed you will be sent a confirmation email and a receipt will be sent out to you.
• If you would like to make any changes to your entry, please do so before you submit as changes cannot be made after this stage.
All entries must be made by the deadline on Friday 1 February 2019. All entries made after this date will be subject to a 10% late fee.
• Entries and payment should be made online.

Why enter?

There are many reasons why you should enter The Drum Marketing Awards, here are a few: 

Motivation
Picking up an award proves that all the hard work was worth it. It gives teams and individuals the energy to keep pushing boundaries for another year.

Relationship building
It’s good to be reminded of why you work with great partners. Having the collaboration recognised by the industry is powerful stuff. Even more so if you all come along to the awards night to celebrate and pick up the trophy together.

Recruitment
If you’re picking up awards, you can also pick up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.

PR
There’s no better way of getting publicity than for being excellent. The Drum covers the winners of the awards online and in print. With over 1 million unique visitors and over 200,000 social followers, that’s no small deal. We recommend that you use an award win for further PR opportunities too. If you achieve something this special, you really should make a noise about it and bang your own drum.

Knees up
Of course, what some might consider the most important part, is the awards show and our award shows are legendary. They’re a great opportunity to reward your staff and let your hair down. And

an added bonus.... Business development
Your customers and peers are always on the look-out for examples of best practice, the best work and the best people. A few extra trophies will give you a real advantage when you’re growing your business.

Key dates

Put these dates in your calendar right away...

Early bird deadline: 13 December 2019
Official deadline: 5 March 2020
Final deadline: on request, with late fee

Nominations day:16 April 2020

Awards Ceremony: 21 May 2020

How much does it cost to enter?

Early bird - First entry - £236 + VAT

Early bird - Additional entries - £124 + VAT
 

First entry - £295 + VAT

Additional entries - £155 + VAT
 

  • You may enter as many categories as you like, however each entry must be treated as a separate entry and payment made for each.
     
  • In order to get the discounted rate for any additional entries, please ensure you enter them all at once.
     
  • If you are a member of The Drum Network, you will receive 10% off your entries, and if you are a charity you will receive 40% off your entries.

How will my entry be judged?

Regardless of budget, size of the project or scale of the resource, entries will be judged objectively in their own merit.  It's a fair playing field for the large and small projects.

After the entry deadline, the judging panel will be given access to read your submission and view your images, videos and links. The jury will be looking for evidence of:

•  Clear strategic thinking using research and insights

• Creativity and Innovation

• Tangible results and outcomes

• Proof of effectiveness and organisational impact

• Measurement

After the panel have carried out their pre-judging, they will meet in July to discuss the entries and decide on the finalists, commendations and award winners.

Entry rules

Your Marketing entry must adhere to the following rules:

  1. Entries must be received no later than the published deadline date. 
     
  2. All submissions must be made online. 
     
  3. Entries must have been live to market at some point between February 2019 and January 2020. Entries do not have to be created within this timescale.
     
  4. Do not include password protection or if essential, include passwords for judges to access.
     
  5. All entries must be supplied and conform to the category rules/submission formats.
     
  6. Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
     
  7. The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
     
  8. The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
     
  9. The judges’ decision is final. 
     
  10. Due to the number of entries received, the awards cannot give feedback on individual entries.
     
  11. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
     
  12. All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

Entry tips

  • Give each entry a unique title to grab the judges interest - try to avoid generic names.
  • When writing your report, don’t assume the judges have seen the work or campaign. Give clear concise answers on the brief, objectives and results. Figures should include the starting point and any increases in numeric terms, not just in percentages.
  • Only use additional password protection if it’s absolutely necessary.
  • Please include usernames and passwords, if required, for the judging; i.e. a private YouTube video and make sure the links work.

Entry templates

Your entry template is your entry report, once completed you must convert to PDF and upload under the Entry Report section at the time of submitting.

Only certain categories require specific entry templates, if the categories you are entering are not listed below, please download and use the Standard entry template

  • Agency or Team categories -  Download
  • Marketer of the year category - Download
  • Diversity and Inclusion company of the year - Download
  • Rising Star - Download

Awards ceremony

Tickets for our Awards Ceremony will be on sale soon.

Event details

Date: Thursday 21 May 2020

Venue: Details coming soon

Time: 6:45pm

 

Get started now!

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Download your entry template

Download your Agency/Team template

Download your Marketer template

Download your Diversity and Inclusion template

Download your Rising Star template