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  1. 2020

1st Central

Reaping the rewards of an above the line revolution

Category:Advertising Strategy Of The Year

Client:n/a

Lacking the vast budgets to compete with the wide-reaching TV advertising campaigns offered by the big brands, 1st Central tested a revolutionary new targeted TV campaign employing Sky Adsmart, at a fraction of the cost. The thinking was strategic, the creative eye-catching and the results speak for themselves