Category:Brand Development/ Extension Strategy Of The Year
The recession saw the fenestration industry under-specifying, affecting the performance and compliance of doors. SFS intec knew locks without quality hinges wouldnt keep burglars away. Stein IAS built segmented communications around technical detail and Building Regulations into a thought-leadership the e-book, resonating with the audience and provided practical advice. Emails received 3.4% average CTR and market share increased to 19.5%.