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  1. 2020

SomeOne

Tesco Brand Extension Strategy

Category:Brand Development/ Extension Strategy Of The Year

Client:Tesco

SomeOne created an entire brand world for a new tablet from a recognised retailer. Consulting on the strategy, positioning and insight, we looked to create an experience as much as a product with a distinctive identity. Hudl is project that used all of the facets of SomeOnes expertise positioning, naming, identity, extended brand world, packaging, literature, i