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  1. 2020

Engine Creative Agency Ltd

Tesco Discover AR App and publishing platform

Category:Brand Development/ Extension Strategy Of The Year

Client:Tesco Stores

Engine Creatives strategy, UI/UX design and development of the Tesco Discover AR app and implementation of Augmented Reality (AR) across publishing, retail and product related sectors. Through the creation of a bespoke AR platform which is accessible via the Tesco Discover App. With the objective of creating a better user experience and developing additional functionality which delivers added value to both Tesco and the consumer.