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  1. 2020

BrandOpus LLP

Willie Cacao: Melt into a World of Adventure

Category:Brand Development/ Extension Strategy Of The Year

Client:Willie's Cacao

Willie Harcourt-Cooze is the UK's only bean to bar premium chocolate maker, and a man with a mission to introduce everyone to the delights of real chocolate. The brand was struggling to achieve its growth ambtions to attract a wider consumer profile. BrandOpus stepped in and subsequently incremental sales have increased by 295% and sales overseas have increased by 116%.