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  1. 2020


Ministry of Sound Marbella Sessions

Category:Branded Content Strategy Of The Year

Client:Ministry of Sound

We broke the conventions of the category and approached ITV with the idea of product placing Ministrys Marbella Sessions compilation album at the heart of an episode of "The Only Way is Marbs. In doing so we exceeded our own expectations delivering a no.1 on the iTunes charts, and a 159% increase in sales expectations.