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  1. 2020

Havas EHS

Pre-flight Programme

Category:Branded Content Strategy Of The Year

Client:easyJet

By leveraging easyJets brand proposition where are you going?, we ignite the natural feelings of anticipation travellers have during the countdown to their next trip. We provide help and inspiration at each milestone during the pre-flight experience, and ultimately transformed a functional, hard-sell approach, into a dynamic and fun-fuelled conversation.