Back to full results
  1. 2020

Liverpool City Council

The Look to Die For?

Category:Cause Related Marketing Strategy Of The Year


Half of girls aged 15-17 in Liverpool have used a sunbed. The Look to Die For? was launched by Liverpool City Council with support from Cancer Research, NHS and St Moriz. The campaign raises awareness of the risks of using sunbeds, associating them with the look that drives behaviours, and asks girls to #binthebeds and use fake tan instead.