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  1. 2020

Avantgarde

The Macmillan Tree of Light

Category:Cause Related Marketing Strategy Of The Year

Client:npower

An integrated campaign promoting the partnership between npower and Macmillan Cancer Support. The campaign successfully raised donations by allowing people to show their support; helping npower decorate the Macmillan Tree of Light - an enormous Christmas tree in Londons Covent Garden. The campaign featured in press, TV and radio, as well as online through email, social-media and a dedicated microsite.