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  1. 2020


The Macmillan Tree of Light

Category:Cause Related Marketing Strategy Of The Year


An integrated campaign promoting the partnership between npower and Macmillan Cancer Support. The campaign successfully raised donations by allowing people to show their support; helping npower decorate the Macmillan Tree of Light - an enormous Christmas tree in Londons Covent Garden. The campaign featured in press, TV and radio, as well as online through email, social-media and a dedicated microsite.