Back to full results
  1. 2020

Marketing Source

CustomerFIRST

Category:Customer Insight Strategy Of The Year

Client:Santander

The innovative Customer First programme has put robust measures of customer experience at the heart of Santanders retail network. Over 150,000 customers have taken part with coverage for every single branch. Managers can now see feedback and scores in real-time and this commitment to improving service helped Santander win the Your Money 2013 Awards for Best National Branch Network.