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  1. 2020


Putting insight at the heart of a brilliant brand transformation

Category:Customer Insight Strategy Of The Year


This is a story of how customer insight unlocked the most ambitious rebrand in broadcast history and, in doing so, helped ITV win back the hearts of the nation. In one day, ITV transformed every way it was presented. This change worked as dramatically as its implementation; helping to reverse declining audience share and increase love for the ITV brand