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  1. 2020

Radio Advertising Bureau

Radio: the ROI Multiplier

Category:Customer Insight Strategy Of The Year


In a world first, Radio: The ROI Multiplier evaluated return on investment from radio across a broad dataset, using confidential ROI data supplied from nine different econometrics agencies. The analysis revealed powerful evidence of radios multiplier effect on ROI for advertisers leading to increased consideration of the medium evidenced by a 12% turnaround in radio advertising revenue since launch.