Category:Customer Insight Strategy Of The Year
Client:Health and Safety Executive Northern Ireland
A new insight driven farm safety campaign played a major role in reducing farm deaths in Northern Ireland by 66%. Evidence? After launching in March 2013, by December, there was 96% campaign awareness among farmers and 93% said it influenced them to take steps to protect themselves against accidents. Most importantly 8 fewer farmers died from farming accidents, saving ï¾£12.6m.