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  1. 2020


Driving Digital Performance

Category:Digital Strategy Of The Year - B2C

Client:Asda and George at Asda

One of the top 5 supermarket brands in the highly competitive UK market, Asda was focussed on achieving more with less spend in order to keep its competitive advantage in 2013. iProspect worked with Asda and fashion brand George across PPC, SEO and paid social to drive traffic both online and in-store, with innovative campaigns including #AsdaBlackFriday, Save Summer and Christmas Jumpers.