Back to full results
  1. 2020


Fresh Routes, Fresh Powder

Category:Direct And Promotional Strategy Of The Year

Client:Monarch Airlines

Entering the competitive ski market, Monarch couldnt outspend established airlines. Through developing an airline industry first that resonated with the inquisitive target audience, we helped Monarch stand out and be memorable with opinion setting adventure skiers. Our Augmented Reality enabled DM pack generated £2.2m revenue, an ROI of 18:1