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  1. 2020

MEC

London Earth Hour goes 'into darkness' with Star Trek

Category:Event Or Experiential Strategy Of The Year

Client:Paramount Pictures UK

Paramounts Star Trek into Darkness required a launch idea that would grab cinema-goers attention the world over. MEC partnered with WWF to take advantage of a platform that would present the perfect backdrop for an extraordinary display, knowing the world was watching, creating a global social media and PR phenomenon.