Back to full results
  1. 2020

Sense Marketing Services

#Shinebright Little Printer

Category:Event Or Experiential Strategy Of The Year

Client:Coca Cola - Glaceau Vitamin Water

To establish vitaminwater as creative fuel we recognised the talent of a select few creative influencers, bypassing their peers, with a festival of inspiration - vitaminwater, and a cloud-fed Little Printer, spinning a stream of leftfield content. Because we recognised them, they recognised us, and shouted about it, allowing us to ply their circles with vitaminwater, now primed with aspiration.