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  1. 2020

Starcom UK

Find Ralph

Category:Global Brand Strategy Of The Year

Client:Samsung Mobile

Did you know that only 20% of people think of themselves as creative and 75% believe its a gift possessed by a special few? Samsung thought it was time to change this assumption. They positioned the GALAXY Note 2 as a tool for creative play, and reawakened peoples childlike creativity by turning to the worlds most famous animator Walt Disney.