Category:Global Brand Strategy Of The Year
Client:LEGOLAND's ï¾® Discovery Centre
How do we send the love for LEGOï¾® bricks across the pond from London to North America? Since 1949, LEGO has been creating a legacy for kids & adults alike, building childhood memories brick by brick. Our task was to reignite the love of LEGO in parents & children in the US, Canada and UK to generate bookings at seven LEGOLAND Discovery Centre locations.