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  1. 2020

Tug Agency

Sending the love for LEGOï¾® bricks across the pond

Category:Global Brand Strategy Of The Year

Client:LEGOLAND's ï¾® Discovery Centre

How do we send the love for LEGOï¾® bricks across the pond from London to North America? Since 1949, LEGO has been creating a legacy for kids & adults alike, building childhood memories brick by brick. Our task was to reignite the love of LEGO in parents & children in the US, Canada and UK to generate bookings at seven LEGOLAND Discovery Centre locations.