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  1. 2020

St. Luke's

Definitions launch campaign

Category:Integrated Strategy Of The Year

Client:Very.co.uk - a Shop Direct brand

A new strategic positioning and a bold creative approach, brought to life in the brands first ever fully integrated campaign, helped to re-position digital department store Very.co.uk as a credible fashion brand, achieving 205% incremental sales uplift and contributing to Very.co.uk becoming the 4th most recognised advertiser in the UK.