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  1. 2020

Carat Scotland

Glasgow 2014 Ticketing

Category:Media Planning And Buying Strategy Of The Year

Client:Glasgow 2014 Organising Committee

For Glasgow 2014's ticketing campaign, the objectives were to sell 70% of the 1 million tickets, generate awareness and create excitement. We created an all-encompassing strategy to dominate media in Scotland which was unique and innovative. The results were outstanding, with 2.3 million applications, 78% of tickets sold and huge increases in support measured through attitudinal surveys.