Category:Media Planning And Buying Strategy Of The Year
Client:Glasgow 2014 Organising Committee
For Glasgow 2014's ticketing campaign, the objectives were to sell 70% of the 1 million tickets, generate awareness and create excitement. We created an all-encompassing strategy to dominate media in Scotland which was unique and innovative. The results were outstanding, with 2.3 million applications, 78% of tickets sold and huge increases in support measured through attitudinal surveys.