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  1. 2020

UM London

Xbox One

Category:Media Planning And Buying Strategy Of The Year

Client:Xbox One

We successfully launched the Xbox One into the UK by echoing the consoles all-in-one proposition. Every element of our activity across TV, OOH, cinema, print and digital, linked to everything else via a mobile hub, by virtue of our nothing in isolation approach. With several unprecedented media-firsts, it