Back to full results
  1. 2020

Cheil UK

Over To You

Category:New Product/ Service Launch Strategy

Client:Samsung Electronics UK

We had to launch the new Samsung Galaxy S4 range, demonstrating both features and benefits. But our audience were tech-savvy millennials who rejected traditional advertising. Our solution was Over To You, a real-world product manual like no other. More than user-generated content, it was a completely new way to reach to a highly-targeted collective audience.