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blinkbox from Tesco

blinkbox PR strategy 2013 - The Story Engine

Category:Pr Strategy Of The Year


To stand out in a fiercely competitive market with a modest budget blinkbox had to tear up the home entertainment PR rulebook. Since our rivals communications were dominated by movie clips & functional features, our opportunity was to celebrate fan content and create our own surprising and engaging spectacles that would delight, amaze and get a reaction.