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  1. 2020

Taylor Herring

'Oh Mr Darcy' - The Launch of Drama

Category:Pr Strategy Of The Year

Client:UKTV

UKTV briefed Taylor Herring to lead the launch of Drama a new channel dedicated to classic archive programming. Creativity was key since there were no new commissions or talent support. TH responded with a strategy that included creative news generation, an ambient build and a unique branded partnership with the National Trust, that helped the channel smash projected viewer targets.