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  1. 2020


ITV: Re-vitalising an iconic brand with Project Reem

Category:Re-Brand/ Re-Launch Strategy Of The Year


This is a story of how ITV won back the hearts of the Nation. In one day, ITV transformed every way it was presented. The logo, identity, advertising all revised to reflect a warmer, modern ITV. It was a change that worked as dramatically as its implementation; helping to reverse declining audience share and increase love for the ITV brand.