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  1. 2020

Focus PR

Re-launching and Morrisons own brand wines

Category:Re-Brand/ Re-Launch Strategy Of The Year

Client:Wm Morrison Supermarkets plc

Focus PR was appointed to handle the wine portfolio for Morrisons in September 2012, with an overarching brief to demystify the category and unlock key barriers to purchase through: -Positive media endorsement -Launching as a credible multi-channel retail platform, with Taste Test at the heart of it -Launch Morrisons own brand wines Links to video footage: Launch of and the Taste Test: